What is in a name?

In our discussions with Doberman, we were discussing the short name of the conference. Last year the name Nordic SDC emerged, but we feel that this shortened name emphasises the Nordic aspect (after all, the Nordic is to be taken as a pointer to where it is held rather than who should visit) over the Service Design aspect. This is fine and well for those already in service design, but as we would love to be able to attract those new to service design as well we where pondering to try to change the short name format to further emphasize the service design component.

Now we want to ask you, our visitors on your thoughts on the topic; How would you feel about a change to the short name of the conference? Which short name would you suggest in case we want to emphasize the service component further? Answer here on the blog, or on twitter through the #NordicSDC hashtag.

Looking forward to your comments!